Hi Golan, thanks for taking time out of your busy schedule to be interviewed for the blog. My first question is obviously, what was the inspiration behind Cabmania?
A few years ago I was working in an international company and had many overseas trips, taking many airport transfers and I’ve found that booking a taxi was a frustrating thing.
There was no transparency in the market. Booking a taxi was a difficult task, not to mention comparing prices. There were websites but there was nothing that really works in favour of the consumer giving them all the information in one place. I wanted to start a website where it would be safe to book a minicab, reliable and obviously competitive.
There was lack of tools for drivers to fill in their empty returns. They lose money, which translates to higher taxi fare rates to the consumer. If the driver had a tool to help fill in a long journey dead ride, the cost of the overall trip could have split between 2 passengers.
So an idea that you came up with on your own taxi journeys! Now the idea is up and running what do you consider as the most important feature that Cabmania offers?
Right from the start we understood that Cabmania guaranteeing the best possible price would set it apart, has to be easy to use, independent & reliable. It has to be a tool where our customers would find it easy to use and would come back to it as they are guaranteed the best price.
We worked very hard to make it user friendly and we value all the comments and reviews we receive good or bad. We check all the companies who are registered with so they are all legally operating and we publish the reviews that we receive without filtering.
No filtering seems like it could be quite a challenge! How did you come up with the idea for giving reviews?
The reviews are a very important. I would even say, a crucial feature of our service, they act both ways to the customers as well as to the drivers. For our customers it gives confidence and assurance when they make the booking, no one really wants to get out of a terminal after a long flight and to find out the taxi is not there. Reading the reviews gives that confidence and assurance that it is a reliable service and can be counted on to make their booking.
Another important thing we have noticed is as we share the reviews with our drivers it pushes them to deliver a better service. The taxi companies that have received good reviews perform much better on our Cabmania – they get more bookings – so good reviews translate immediately to more business for them, they understand that and work hard to maintain their reputation.
The taxi business is notorious for exciting stories, have you come across any unusual journeys while working on Cabmania?
We do come across unusual requests, last week a student booked a taxi to move her apartment, she was surprised to get a luxurious Mercedes, in another instance we were asked to pick up a lady from her house in North London and drive her to the airport, this was an anniversary surprise trip booked by her husband and we were asked not to tell the lady anything, even that she was being driven to the airport!
Wow, that must have been an exciting anniversary trip! So do you consider Cabmania to be a purely consumer service?
Well, we want to see more and more people using it! We would encourage corporates to use it to save on their transportation costs. We can offer a reliable service that could integrate into any existing businesses IT infrastructure, giving CFOs transparency on their employees taxi bookings as well as live reports and huge savings.
Finally that brings us to the end of our chat, before you go – where are you aiming to take Cabmania in the future?
We truly believe we have a winning model, combining reliability and still delivering the best possible price. The price comparison model works for more and more people as they wish to get better value for their money, we can see that with insurance, credit cards, flights, hotels etc and we were the 1st ones who ever did it for taxis so the future looks bright to us and we’re happy to be where we are and to keep pushing forward.
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